Rodrigo Fernández Barajas is a lighting expert with 20 years of experience in the sector. He is the director of Diez Company, the leading lighting distribution company in Mexico, which he co-founded with Gina Diez Barajas. Throughout his career, he has worked on high-profile projects for the design, hospitality, and architecture industries, collaborating with renowned brands such as Flos, Astro, Santa & Cole, Vibia, and Zafferano.
Furthermore, Rodrigo has developed key initiatives such as Maison Diez Company and The Light Report, consolidating his role as one of the most influential figures in the world of lighting in Mexico. He has also worked in product design, including a recent collaboration with Menat Studio, and has been invited to speak at prestigious events such as Obra Blanca and in Barcelona on the theme LUZ DE MÉXICO: Magic and Creativity in Lighting by Diez Company.