born in 1984. After receiving his degree in Industrial Design in 2007, Adriano began his professional career in the Research & Development of SLAMP where it continues with its successes to this day. Going against the trend of mass-produced objects, Adriano Rachele endows each of his pieces with the feeling that they are of a unique edition, achieving at the same time, producing them in series. Rachele believes that design should have a soul, express poetry and emotion that tells a story that extends beyond the world. of simple forms. This concept comes through in its soft and sinuous designs whose shapes emphasize the brand's unique identity and enhance its individual handmade style. His challenge is to create objects that combine technology, functionality and innovation with tradition and emotion, while maintaining their ironic and accessible nature. In 2010 he was recognized as one of the leading young talents in Italian design for his Veli project which won the award. the “Red Dot Design” in 2012.